Autumn/winter trends the ethical way

Earlier this summer, ex-Zady consultant and sustainability expert Nadine Farag wrote an article for fashion blog, Man Repeller, asking if sustainable fashion could ever be ‘trendy’. By its very nature, sustainability is about the longevity of clothes and shunning the fast fashion habit we have obtained. So buying into a trend that is likely to expire it’s ‘cool’ in a matter of months, seems totally besides the point.

But dressing ethically doesn’t mean a wardrobe bursting with basics as much as following the trends isn’t about being a slave to the highstreet. We have rounded up the autumn trends and found an ethical way to achieve them.

Reformation Spectre Jacket and Jones Pants

The trend: Velvet

Seen at: Velvet was seen all over the autumn winter ‘16 shows, from Valentino to Preen. The jewel in the crown though, was the velvet suit; at Alberta Ferretti, Cavalli and Haider Ackermann. The silhouette was fluid with unstructured blazers paired with wide leg trousers in a spectrum of jewel tones.

How to wear it: LA based, sustainable brand, Reformation have nailed this trend with their Spectre jacket and matching Jones pants. Landing soon in two shades, navy and garnet, means the separates are perfect to mix and match throughout the season and beyond.

RE/DONE denim

The trend: Denim

Seen at: Stella McCartney sent models out with bleached tie-dye over coats, Gucci had nerdy patched jackets and street style heros, Vetements’, returned with their iconic reworked jeans.

How to wear it: Thanks to all the fraying, bleaching and restitching, the current way to wear denim is the ultimate sustainable trend. Denim brand RE/DONE have been recycling Levi’s for the last few years. But whether a jacket or a mini skirt, the aesthetic is all about DIY, so grab a pair of scissors and try it out!


The trend: Pink

Seen at: All over the catwalk! Preen, Chanel, Gucci, Rodarte, Alexander McQueen… Since Raf Simons sent out pink coats and dresses for his final collection with Jil Sander in 2012, pink has been making a regular appearance on the catwalk and on the highstreet. For Autumn Winter it was all about head-to-toe pink looks in a plethora of texture; tulle, sequins, velvet and silk.

How to wear it: Awaveawake have interspersed their Fall collection with a blush shade using natural dyes. Long column dresses and short boho inspired silhouettes in silk textured fabric are the ideal way to achieve this trend.  

Ekin Desert Boot

The trend: The Stomper Boot

Seen at: Bowie platforms at Balenciaga, colour blocked hiking boots at Prada, creepers at McQueen and chunky treads at Mulberry… it’s fair to say the tough ankle boot is the shoe of the season. Literally worn with everything and anything, it’s the ultimate sustainable trend you can wear tirelessly through the season and beyond.

How to wear it: Handmade from organic and sustainable materials, Ekin’s handmade boots mean you can stomp your way into this trend the ethical way.

Vaute Couture puffer jacket

The trend: Puffer coat

Seen at: In midnight blue velvet at Stella McCartney, with an tight metallic knit at Balenciaga, or duvet style at Marques Almeida, the puffer coat is the shape this season.

How to wear it: The more cocooned the better! As if walking out the house in an actual duvet, much like flats vs heels, this coat trend is putting comfort first. Any and every shade of colour but texture is key; velvet, matte or metallic? Vaute Couture’s Jess jacket is made of 100% recycled fibres in New York and is insulated with 200g Primaloft ECO

The trend: Wide leg trouser

Seen at: Pheobe Philo, is the Queen of reproduced trends and this season Celine did not disappoint with the new silhouette for trousers; super wide. Also seen at Dries van Noten and Vetements to form a new shape for tailoring.

How to wear it: Look back to the 70’s for inspiration. High waisted is most wearable across body types but mix it up with fabrics; denim, velvet and wool suiting are hero. Wear with an unstructured matching blazer and an old band tee to really maximize. Reve En Vert's classic grey wide leg trouser do just that.

The trend: Leopard/animal print

Seen at: When isn’t animal print on trend?! The classic leopard print was seen at Dries van Noten and YSL but alternative colours and abstract prints were also circulating. It’s time to mix it up!

How to wear it: Everything this season points to texture and print. Layering it on and mixing it up. One of the most exciting brands of the moment, Brother Vellies, use “Kudu leather, an animal byproduct resulting from a government mandated culling due to overpopulation”. Their contemporary designs don’t shy away from their African origins, resulting in fun, bright, embellished bags and shoes.

The trend: Ruffles

Seen at: Ever since Beyonce stepped out in the sunshine yellow Galliano dress for her visual album, Lemonade, people have been taking ruffles seriously. As seen at Valentino in velvet and silk, frothy and bohemian at Chloe and complimenting a mullet at Preen; and that’s not even the tip of the iceberg..

How to wear it: More is more here. Get inspired by flamenco dancers and see how you go. At ethically minded, Arcana NYC, ruffles are the heart of the last couple collections, so no need to look any further.

The trend: Mules and Backless shoes

Seen at: It all started with Gucci but it certainly hasn’t ended there.

How to wear it: The joy of this trend is it’s practicality. A welcome alternative to a summer sandal, Charlotte Stone creates her Starch Slides using recycled fabric. The result is a totally unique pair of beautiful backless shoes.