Zara puts sustainable fashion on the agenda with new line #JoinLife

 Zara #JoinLife Campaign 2016

Zara #JoinLife Campaign 2016

Zara has launched a new sustainable collection they’re calling Join Life. But unlike most sustainable high street special editions, Join Life doesn’t stand alone, it is Zaras introduction to a whole new way of doing business.

Here’s everything you need to know about the new Join Life initiative:

 Zara #JoinLife Campaign 2016

Zara #JoinLife Campaign 2016

Kinder fabrics

The collection itself is a carefully curated offering of classic silhouettes in a palette of ‘mineral tones’; seaweed green, light stone, rust, camel and navy. Made from TENCEL®, recycled fibres and organic cotton, the fabrics reduce impact on the environment as well as the chemical intake on your skin.

By putting deforestation,animal cruelty, reducing water and being kinder to the skin on the agenda, Zara are looking at integrating methods used to develop this collection into their main line. Think of Join Life as a starting point rather than a separate entity within this trend conscious brand.

Clothes collect

Following the H&M group including H&M and & Other Stories, Zara have set up a customer recycling points in their stores, to try and help closing the loop on the life cycle of garments.

Can’t make it to a store? Don’t worry, they’ve got you covered with a clothing collection service. All your unwanted garb is given to Cáritas, the Red Cross and Oxfam.

Zara #JoinLife Campaign 2016

Closing the loop on packaging

All Zara brown boxes are made from recycled cardboard. Their programme is so efficient, 56% of online orders are delivered in boxes made from their own boxes. Genius.

Transparency with manufacturing

Materials are just one part of the puzzle and Zara have recognised this. Working on a more long term, sustainable supply chain has a positive impact on consumers, business owners, workers and the environment.

Zara are working with different organisations to protect workers rights, carry out audits of their factories and develop plans to improve their production processes.

Zara #JoinLife Campaign 2016

Eco-stores

Already 50% of Zara stores around the world are classified as ‘eco-efficient’, but they only want to improve on this. Fitting the stores with energy reducing light bulbs and adjusting the air-con and heating to weather appropriate conditions as well as training their staff on recycling and water reduction are just a few measures they’ve put in place to ensure all stores are ‘eco-efficient’ by 2020.

The green web

84% of the energy used to power the servers and zara.com offices is renewable. By 2018, they aim to run entirely on renewable sources, and by 2020 that figure will be reduced by 20%.

Zara #JoinLife Campaign 2016

I’m sure there is room for cynicism here, but at a time when we are in desperate need for change, I applaud the efforts and example set by this high street giant.

Read more about the Join Life initiatives and the Inditex sustainable development report.

Photography | Zara

Now TrendingElizabeth Cooney